In fact, with the size of Ms. Luo's company, the traffic growth brought about by e-commerce platform promotions is just a commonplace. But unlike in the past, several major e-commerce companies are simultaneously engaged in price wars in the fields of 3C digital and large and small home appliances.

Before the May Day holiday, all colleagues in charge of e-commerce customer supply chain in our company had a meeting to arrange work together. Now, colleagues in charge of e-commerce sales must place orders before 3pm so that our follow-up work can be completed on the same day. "Miss Luo revealed, If the order is placed later, the storage and transportation department will be busy until the next morning when shipping

According to the head of a department store brand, "channel promotion and manufacturer payment" are actually industry regulations. Overall, about half of the profit margin claimed by the enterprise needs to be borne by the supplier. However, 'half' is only a proportion of the overall situation, and the specific amount of profit margin borne by the channel and supplier depends on the discourse power. The person said that big brands will bear less price difference, and some well-known brands even do not need to pay for price wars at all. The lower the popularity and scale of a brand, the higher the cost of being transferred. This is actually a game between channel providers and suppliers.