Another Japanese company has reported significant losses, with the drag on the television business being one of the reasons. Panasonic has begun its transformation and hopes to find new advantages in the energy sector This time, it's Panasonic, CBN journalist Zou Hui. The Japanese consumer electronics industry is collectively bidding farewell to the glory of the past. Firstly, Sony and Sharp suffered historic losses, and this time it was Panasonic's turn On May 11th, Panasonic announced a net loss of 772.1 billion yen (approximately 61 billion yuan) for the 2011 fiscal year, marking the second largest loss in Japanese manufacturing history. One important reason for the loss is the cost of layoffs in the television business and the one-time expenses included in the acquisition of Sanyo Electric, which amounted to a total of 767.1 billion yen (approximately 60.6 billion yuan) On the other hand, the downturn in Panasonic's main TV, semiconductor, and lithium-ion battery businesses has also dragged down the company. The AVC network business, including television, had an operating loss of 67.8 billion yen (approximately 5.4 billion yuan), making it the largest loss among all businesses The awkward 2011 fiscal year was the second year of Panasonic's three-year medium-term business plan (Green Transformation 2012). According to this plan, Panasonic will transform into a green energy enterprise, shifting its focus from providing products to providing solutions, and accelerating globalization Previously, Yoshihiro Tsuga had taken over as the new CEO of the company from Fumio Ozawa. According to Asahi Shimbun, Yoshihiro Tsuga is a golf enthusiast who studied computer technology at the University of California and has been dedicated to technology research and development for a long time. Jin He Yihong originally served as Senior Director of Panasonic Electric and President of the Video and Audio Products Department In 2011, the major earthquake and floods in Thailand forced Japanese companies to shut down factory capacity, causing continued pressure from the appreciation of the yen. At the same time, the entire tablet industry was experiencing losses, and Sharp had to sell its shares to Hon Hai Like other Japanese manufacturing companies, Panasonic adopted the highly successful vertically integrated production model of the 1990s, which included developing and producing panels and television products. The disadvantage of this model is that it cannot further reduce prices. In 2006 and 2008, we established plasma panel factories and LCD panel factories in Japan, and now it seems that we have invested too much in the television business, "said Fumio Ozawa. As of fiscal year 2010, Panasonic had invested over 400 billion yen (approximately RMB 31.6 billion) in its television business On the other hand, Apple and Samsung (Weibo) have adopted global supply chain management, outsourcing some or most of their production to focus on product development and design. According to market consulting firm Asymco, Samsung and Apple monopolized 99% of the smartphone industry's profits in the first quarter of this year Panasonic is also aware of this and is actively adjusting its business accordingly. It sold Sanyo's home appliance business to Haier, relocated its lithium-ion battery factory to China, and sought partners to develop the next generation organic EL TV Even so, Panasonic is still an "elephant" enterprise with three major business groups of consumer electronics, components, and solutions, nine main businesses, 579 companies, and 330000 employees. Rapid transformation is not easy. Its goal is to make the green and environmentally friendly business the next most important strategic core, and the original intention of acquiring Sanyo Electric is to do so. After the financial crisis, Panasonic has gradually lost its traditional advantages in the fields of television and home appliances Panasonic's transformation may take Hitachi as a reference. Hitachi once created the largest deficit in Japanese manufacturing history (with a loss of 787.3 billion yen in the 2008 fiscal year), and subsequently focused its resources on the social infrastructure business area based on sustainable development, becoming one of the few profitable manufacturing Japanese companies currently The electronics manufacturing industry in Japan has been struggling with losses since 2002 (with a brief profit in 2007), with a loss of $5.73 billion in 2011. Sony is trying to regain its innovation capabilities Sharp transferred 10% of its shares to Hon Hai, resulting in a loss of $4.66 billion in 2011 Panasonic has lost its traditional advantages in the fields of television and home appliances, and its goal is to transform into a green energy enterprise Hitachi's sales and net profit (partially from selling hard drives) increased by 3.8% and 45% in 2011, respectively. The company's main businesses include information and communication systems, high-performance materials, and social industry systems

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